Chilli, paprika, Greek yogurt and a squeeze of lime and you can transform a delicious avocado into a breakfast of champions. So what right does Costa Coffee have in critiquing the super hipster / super food avocado? Well according to the ASA, none!
Following a recent advert where Costa compared the experience of eating a greasy bacon roll with a delicious avocado on toast (to the detriment of the avocado), the great British public (well just 2 people) went mad and complained to their regulator (the ASA), that the advert discouraged people from eating fresh fruit.
The ASA chose the Avocado and Costa was told that the advert must not appear again in its current form.
On a serious note though, the adjudication is a reminder that to be subject to an ASA review your advert need be complained about by just one individual.
Avocado 1 v 0 Bacon
An advert for Costa Coffee has been banned for urging customers to buy a bacon roll rather than avocados. The radio ad featured a voiceover which said there was "a great deal on ripen-at-home avocados" but they will only "be ready to eat for about 10 minutes, then they'll go off". The advert told people to choose the "better deal" of a roll or egg muffin.