This article seems surprised at the low response rates amongst Americans to the deluge of GDPR emails. My surprise, however, is that the stats set out in the article are as good as they are!

Apparently around 38% of Americans are ignoring these emails. That means 62% are engaging with them? That's great!! Many companies in the EU who went with an email engagement and reconsent option would be thrilled with that kind of response given that here 5-10% seems nearer the norm.